VAT relief

What is VAT relief?

VAT is a tax that the consumer pays when buying goods and services in the European Union, including the UK. The standard rate for VAT in the UK is 20%. Individuals who are chronically sick or disabled can claim VAT relief when they buy goods that have been designed for disabled people and are for their own ‘personal and domestic use’. This means that they pay the retail price with VAT removed. On this website, only products that show the ‘VAT Exempt’ badge are available for purchase with VAT relief.

VAT relief On Incontinence Products

People who are incontinent and live in their own homes are entitled to buy incontinence products at the zero rate. Eligible incontinence products such as

  • disposable and washable incontinence pads including pads that are incorporated in briefs;
  • underwear designed for use by an incontinent person such as underwear that is waterproof or leak proof; and
  • collecting devices

will be zero-rated on the shelf as due to their specialist nature only eligible individuals are likely to buy incontinence products.

The prices shown on our website for Incontinence products and Incontinence products shipping exclude VAT. When ordering online, VAT is automatically removed if the conditions of VAT relief are met. If the contents of your basket exceed the personal limit, the ‘VAT Declaration’ step will be shown.

By completing our online ‘VAT Declaration’ you are agreeing to these terms and conditions and that you are claiming relief from Value Added Tax under Group 12 of Schedule 8 to the Value Added Tax Act of 1994.

This applies to our Incontinence Products only where the VAT Exempt Green badge can be seen in the product details.

The personal limit of Incontinence Products purchase in a single order is:

  • 200 disposable pads;
  • 50 washable pads;
  • 5 collecting devices; or
  • 10 pairs of waterproof or leak-proof underwear


If you are in any doubt as to whether you are eligible to receive goods or services with VAT relief you should consult ‘Notice 701/7 VAT Relief for Disabled People’, or speak with your medical advisor.

Please Note: VAT and tax rules may vary by country. Not all countries are able to purchase products with VAT relief. VAT exemption is shown during checkout where applicable.